Cultural perspective involves identity of symbols. The uses of words that are related with the image, the use of heroes in the image, etc.
Critical writings on graphic design
The view of images in the critical perspective is when the viewers criticise the images, but the critics have been made in interests of the society.
When we first checked out our new headphones, we noticed the box said 'improved bass by cool. We had to wonder, is this marketing jargon, or the real thing? But it only took a moment to realize that bass was not kidding.